One direction, three perspectives.
Three ways to work together towards sustainable digital.
Digital Strategy.
I analyse the digital ecosystem — channels, content and people’s journeys — to understand where to focus time and resources.
How I work
- Mapping
- Data and KPIs
- Priorities
- Role and priority of channels and touchpoints
- Shared direction and editorial guidelines
- KPIs to monitor
See the full method
The steps
- Mapping I review channels, content and people’s journeys.
- Data and KPIs I assess how each channel contributes to the goals.
- Priorities I define where to invest and what can wait.
Where I step in
- Digital goals and positioning
- Customer journey and priority channels
- Content strategy
- Analytics, KPIs and results
What changes
Clear priorities and criteria to assess each channel’s contribution.
Consulting & Mentoring.
I support you in assessing digital proposals and investments, and in building more independence in your decisions.
How I work
- Needs
- Assessment
- Support
- Criteria to compare alternatives
- Questions and references to assess proposals and reports
- A shared language between teams and partners
See the full method
The steps
- Needs We clarify doubts, priorities and the decisions to be made.
- Assessment We compare proposals and reports: usefulness, costs and impact.
- Support We work on real cases to strengthen your skills.
Where I step in
- Assessment of digital proposals and investments
- Reading reports and KPIs
- Mentoring and alignment between teams and partners
What changes
A sounding board to choose without delegating every decision.
ESG Communication.
I start from sustainability reports and turn their content into clear messages for different audiences, with attention to greenwashing and European regulations.
How I work
- Reading the report
- Audiences and messages
- Review
- Key messages for each stakeholder
- Language guidelines
- Criteria to prevent greenwashing
See the full method
The steps
- Reading the report I identify the data, commitments and key topics to communicate.
- Audiences and messages I define what to say to each stakeholder, and in which language.
- Review I check consistency with the evidence, to avoid vague or overstated claims.
Where I step in
- Messages for clients, partners and internal teams
- Content for digital channels
- Consistency between report and communication
What changes
Communication that reflects what the report documents.
In every area I bring the same foundation: process and project management, work organisation and change management.
Let’s focus on
the next step.
A project to launch, a process to rethink, a team to support. Let’s talk.